Apptica Academy

Video creatives
in mobile gaming
Learn the creatives’ frameworks, mechanics, ideas and various insights to put your ads on another level
Intermediate
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Structure
3 Lectures Icon
3 lectures
Content Icon
>1H of content
Top creatives Icon
>30 top creatives
decomposed
1
Creative’s development framework
Examples of successful creatives
5 recommendations for creating ads
Insights into boosting creatives’ performance
2
Core and Meta
Overview of the main mechanics
Where to get ideas for creatives
5 top publishers to keep an eye on
3
Creative cycles
Motion pipeline
Management of expectations
Metrics to be shared with a creative team
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