Unleashing creativity: the evolution of ad creatives in mobile game marketing
Learn mobile marketing origin and
get insights about current trends with AdChampagne
get insights about current trends with AdChampagne
Intermediate / Advanced
Structure
3 lectures
25 min of content
>10 topics
discussed
discussed
1
Development of Mobile Game Marketing: from traditional
approaches to it’s unique features
Origins of Mobile Game Marketingapproaches to it’s unique features
Market Volume and Required Resources
Examples of Paid Traffic Sources
Changing Landscape of Mobile Game Marketing
2
Transformation of marketing approaches: moving from
Non-Game Marketing to Game Marketing Features
Specifics of Video Ads in Game MarketingNon-Game Marketing to Game Marketing Features
Current Popular Approaches with Examples
Growth of Quality Creatives and Investment Value
of Content Creation
3
Technology and analytics in Mobile Game Marketing:
how to make creatives work for business
Importance of a data-driven approachhow to make creatives work for business
How does analytics and performance work
How does analytics affect the work of creatives
Using of new technologies and AI
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