Unleashing creativity: the evolution of ad creatives in mobile game marketing

Learn mobile marketing origin and
get insights about current trends with AdChampagne
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Intermediate / Advanced
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3 Lectures Icon
3 lectures
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25 min of content
Topics Discussed Icon
>10 topics
Development of Mobile Game Marketing: from traditional
approaches to it’s unique features
Origins of Mobile Game Marketing
Market Volume and Required Resources
Examples of Paid Traffic Sources
Changing Landscape of Mobile Game Marketing
Transformation of marketing approaches: moving from
Non-Game Marketing to Game Marketing Features
Specifics of Video Ads in Game Marketing
Current Popular Approaches with Examples
Growth of Quality Creatives and Investment Value
of Content Creation
Technology and analytics in Mobile Game Marketing:
how to make creatives work for business
Importance of a data-driven approach
How does analytics and performance work
How does analytics affect the work of creatives
Using of new technologies and AI
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