Unlocking the Next Level: UA Insights to take your mobile app to the top
Learn from experience of AdQuantum and enhance your UA strategy
Advanced
Structure
3 lectures
>1H of content
>20 metrics
analyzed
analyzed
1
UA process for games with ad monetization
Assessing the share of advertising monetization in the productSetting up correct event mapping
General optimization tips
Work with advertising events
Promotional events within SKAD
2
How to properly test new offers?
Product evaluation, funnel analysisPreparation of the primary test plan and smart budget allocation
Building a creative testing system
Correction of the plan during testing
Testing within SKAD
3
How to properly manage your advertising budget?
Assessment of scale potentialHorizontal scale vs vertical scale
Building new hypotheses, reaching new audiences
Scale and descale within SKAD
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