Unlocking the Next Level: UA Insights to take your mobile app to the top

Learn from experience of AdQuantum and enhance your UA strategy
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3 Lectures Icon
3 lectures
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>1H of content
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>20 metrics
UA process for games with ad monetization
Assessing the share of advertising monetization in the product
Setting up correct event mapping
General optimization tips
Work with advertising events
Promotional events within SKAD
How to properly test new offers?
Product evaluation, funnel analysis
Preparation of the primary test plan and smart budget allocation
Building a creative testing system
Correction of the plan during testing
Testing within SKAD
How to properly manage your advertising budget?
Assessment of scale potential
Horizontal scale vs vertical scale
Building new hypotheses, reaching new audiences
Scale and descale within SKAD
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