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Targeting

A collection of 1 post
Apptica Talks. Episode #2 S3. In-App Ads: Targeting, Fraud Prevention & Optimization with Roman Arustamyan, Head of Media Buying at AdSkill

Apptica Talks. Episode #2 S3. In-App Ads: Targeting, Fraud Prevention & Optimization with Roman Arustamyan, Head of Media Buying at AdSkill

Explore AdSkill’s approach to in-app ad campaigns, focusing on audience targeting, creative optimization, and the balance between manual and automated bidding. Discover how AdSkill addresses ad fraud and utilizes premium traffic sources to optimize campaign performance in a changing ad landscape.
Oct 29, 2024 2 min read
  • #Apptica Talks
  • #Ad Creatives
  • #Mobile Apps
  • #Mobile App Fraud
  • #Targeting
  • #Segmentation
  • #Ad Targeting
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