Influencer Marketing
A collection of 5 posts
How Influencer Marketing Is Reshaping Mobile Game User Acquisition
The brandformance channel that used to be a nice-to-have is now a key part of mobile gaming UA. But with second screens and broken ad identifiers, measuring the results of influencers and streams is now more difficult than ever. Here's what's actually happening, why the numbers
Breaking Boundaries in Influence Marketing: Trends, Creatives, Audience, Methodology
By 2025, influence marketing is predicted to be worth $22 billion. The industry is bustling and growing: people perceive the recommendations of their peers better.
Half of all brands partnering with influencers run an eCommerce store. However, influence marketing is also a solid pick for mobile app ads and playable
Apptica Talks. Episode #7. Influencer Analytics, Market Landscape and Fraud with Alexander Frolov from HypeAuditor
In this episode Apptica Talks about Influencer Analytics, Market Landscape and Fraud with Alexander Frolov - CEO & Co-Frounder at HypeAuditor.
Apptica Talks. Episode #6. Influencer Marketing Insights: How to Navigate Trends, Creative Challenges, and Brand Impact with Maria Shusharina, Head of Creative&Strategy at HypeFactory
In this episode Apptica Talks about Influencer Marketing Insights: How to Navigate Trends, Creative Challenges, and Brand Impact with Maria Shusharina from HypeFactory
Apptica Talks. Episode #4. Influencer Marketing: Avoiding Common Campaign Mistakes with Kristina Nikeenko from Zorka.Agency
In a new episode Kristina Nikeenko from Zorka.Agency shares experience in influencer marketing along with common pitfalls that might scale down your advertising campaigns.