State of Mobile Market, 2024
Discover the exciting transformation of the app market in 2024 with our in-depth annual report, packed with the latest trends, top rankings, insightful charts, and expert opinions you’ll definitely find valuable!
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Contents you'll discover:
- Data on downloads, revenue, and DAU for top titles;
- Rankings of leading GEOs and verticals;
- Market performance comparison to 2023;
- The most popular app categories through time: 2023 → 2024;
- Retention benchmarks across gaming and non-gaming genres;
- In-depth analysis of gaming genres categorized by taxonomy;
- Insights into the most popular advertisers and publishers;
- Advertising share and creative volume in gaming and non-gaming categories;
- Key trends and insights in mobile advertising;
- Industry trends highlighted by top experts and much more.
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