Apptica Academy
Best practices for successful App Store A/B testing

Learn about the A/B testing frameworks to reach new store-level performance
and make smart decisions based on data
Beginner / Intermediate
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Structure
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3 lectures
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to-the-point content
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>10 practical
recommendations
1
Ranking of tiers and competitors
Framework for testing
Meaningful details for users that should be analyzed
Personalization as the source for building hypotheses
2
Concept of hypotheses
Secrets of building strong hypotheses
Examples of strong hypotheses
Player motivation, game KSPs & design hypotheses
3
Native & third-party tools: Comparison
Key metrics for the results evaluation
Collecting information about the audience
TO-DOs in case of inconclusive tests
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