Apptica Academy
Best practices for successful App Store A/B testing

Learn about the A/B testing frameworks to reach new store-level performance
and make smart decisions based on data
Beginner / Intermediate
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3 lectures
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to-the-point content
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>10 practical
Ranking of tiers and competitors
Framework for testing
Meaningful details for users that should be analyzed
Personalization as the source for building hypotheses
Concept of hypotheses
Secrets of building strong hypotheses
Examples of strong hypotheses
Player motivation, game KSPs & design hypotheses
Native & third-party tools: Comparison
Key metrics for the results evaluation
Collecting information about the audience
TO-DOs in case of inconclusive tests
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