Unleashing creativity: the evolution of ad creatives in mobile game marketing
Learn mobile marketing origin and get insights about current trends with AdChampagne
Intermediate / Advanced
Structure
3 lectures
25 min of content
>10 topics discussed
1
Development of Mobile Game Marketing: from traditional approaches to it’s unique features
Origins of Mobile Game Marketing Market Volume and Required Resources Examples of Paid Traffic Sources Changing Landscape of Mobile Game Marketing
2
Transformation of marketing approaches: moving from Non-Game Marketing to Game Marketing Features
Specifics of Video Ads in Game Marketing Current Popular Approaches with Examples Growth of Quality Creatives and Investment Value of Content Creation
3
Technology and analytics in Mobile Game Marketing: how to make creatives work for business
Importance of a data-driven approach How does analytics and performance work How does analytics affect the work of creatives Using of new technologies and AI
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