Unlocking the Next Level: UA Insights to take your mobile app to the top
Learn from experience of AdQuantum and enhance your UA strategy
Advanced
Structure
3 lectures
>1H of content
>20 metrics analyzed
1
UA process for games with ad monetization
Assessing the share of advertising monetization in the product Setting up correct event mapping General optimization tips Work with advertising events Promotional events within SKAD
2
How to properly test new offers?
Product evaluation, funnel analysis Preparation of the primary test plan and smart budget allocation Building a creative testing system Correction of the plan during testing Testing within SKAD
3
How to properly manage your advertising budget?
Assessment of scale potential Horizontal scale vs vertical scale Building new hypotheses, reaching new audiences Scale and descale within SKAD
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