The Impact of IPs in Hypercasual Games
Publishing a mobile game based on an IP is one of the poorly explored ways to naturally increase the commercial success of the game. In this webinar, industry experts share their experience of publishing IP hypercasual game and measure the positive impact of the brand.
Explore the easiest way to increase downloads and revenue by partnering with the brand. Learn why the retention rate of the IP-based hypercasual games is significantly higher and understand the fors and againsts of such an approach to publishing.
