TikTok Opens to Marketers by Introducing Biddable Ads


TikTok told agencies in the U.S that it is working to introduce an advertising option with biddable ads on the platform. This move signals that the company is looking to attract more advertisers and the dollars they bring.

The company is also considering getting better tools for measuring metrics.

https://www.adweek.com/programmatic/biddable-ads-are-coming-to-tiktok-opening-up-the-popular-platform-to-more-marketers/

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