Snapchat recently partnered with the digital ad measurement company DoubleVerify to offer brands a chance to measure their viewability and prevent fraud.‘DV has a mission to give advertisers confidence and clarity in
Twitter is looking to make advertising easier by allowing access to communities that matter the most in their campaigns. The site identified 75 communities presenting new targeting opportunities.The company used analytics to
A study published on eMarketer carried out by Bizrate Insights reveals that US internet users prefer social commerce as opposed to voice technologies and virtual reality.More than 30% of consumers claimed to
Twitter has added a bidding option to allow advertisers to spend their money effectively – on the right audiences, for the right views.The new bidding feature will charge advertisers for ads that have
To help advertisers to connect with their audiences, Spotify launched new features based on context and interest.Real-Time Context Targeting and Called Interest Targeting, the new additions, are available on the platform’s
BriefThe social network, Twitter, saw its user base grow by 14% to get to 139 million users during the second quarter of this year. It merged API solutions department and agency development in
BriefFor the second year straight, Pinterest saw the highest ranking for customer satisfaction compared to other social media channels. Facebook had the least score. Pinterest scored 80% on University of Michigan’s ACSI.
Twitter realized $37 million in profits during the second quarter of 2019. The company recently announced that their revenues went up 21% to get to $727 million. Most of the revenues came from
Advertisers report that demand has led Instagram to run more News Feed ads for the users who previously engaged with the ads. According to one Instagram user, her feed had 22% ads out
BriefDuring the second quarter of 2019, Twitter beat the expectations of Wall Street analysts, reporting 18% YoY growth in revenue to get to $841 million.The platform reported 21% YoY ad revenue growth
Instagram will be rolling out adverts on the Explore pages for users to find new content. The ads will not immediately be visible on the grid, but they will appear on the Explore
Retail advertisers on YouTube reduced their ad spend 20% within the first six months of 2019 according to Marketing Dive. Most of the cuts point to difficulties US retailers are facing as opposed
It appears that ad spend on social is slowing down globally after reaching $17.9 billion during the first quarter of 2019. Going by WARC reports which looked at Twitter, Pinterest, Facebook, Snap
The video app TikTok reached $9 million in earnings from in-app purchases going by figures published by Sensor Tower. The rise made a 500% growth from 2018 when the ad spend was $1.
86.8% of marketers in the US plan to use Facebook in their social marketing campaigns this year, according to a forecast by eMarketer. A different 73.2% use Instagram to advertise, 34.
Social media is becoming a popular way for consumers to purchase a product according to new find outs that show 63% of shoppers to have followed an ad on social media. The survey
Snap appears to be growing again after some losses following its app redesign. At the time the company was releasing the last earnings report, the user base had gotten to 4 million users
Facebook has been working hard to eliminate offensive content on the platform, but there are still a lot of hateful and inappropriate posts remaining. A new AdColony report found 60% of the surveyed