Brief Burger King has begun to offer its mobile app users in Brazil a Whopper for free for setting fire to ads from their rivals. According to a report by The Drum, the
A report produced by Smaato detailing the global trends in 2018 for mobile advertising revealed that eCPMs and ad request volumes increased in the last six months of the year on the platform.
A new report by Tapjoy found that retention rates, spend and the number of sessions increases steadily as consumers participate in more rewarded ads. The maximum impact report showed that as users spend
Tapjoy reports that mobile users who take part in rewarded ad challenges are more engaged than those who do not. Additionally, they also stay longer on the apps and tend to spend more.
No one can honestly succeed in digital media without understanding macro trends. There seem to be massive shifts every two or fewer years and companies that are most successful owe their success to
In 2017, mobile ads spend increased by a whopping 44.5% to get to $112 billion. It came second to the TV as the most prominent ad channel. The mobile games market grew
Tapjoy just announced Interplay Studio, their creative team that is made to help app ad creatives to create and optimize their apps’ mobile ads. The studio will rely on Tapjoy’s mobile gaming
Google announced plans to invest dynamically into in-app advertising. They have launched strategies to make money from mobile gaming apps by introducing rewarded video ads and a new bidding strategy for their ad
Google is introducing games in AdMob. The idea behind it is that users playing the inbuilt games will be able to unlock special rewards inside the games that they are already playing. One
On Thursday last week, Google announced that they are rolling off monetization and app promotion initiatives targeting developers of game apps. The announcement was in preparation for this week’s Game Developer Conference
Research by YouAppi reveals that 85% of app ad marketers plan to increase their investments in video ads in 2018. The CMO guide for mobile marketing reported 10% increase in 2017 for video
According to Facebook Audience Network recent study nearly 3 in 4 of today’s mobile gamers happily accept in-game ads. 54% of US people surveyed said they prefer rewarded ads over paid access
In October 2017 IronSource, mobile monetization and marketing company, unveiled first set of AR-enabled ads for mobile games. Breaking the walls of advertising and taking interactivity to the next level, they announced new
Together, InMobi and AerServ's technology will deliver a next-generation platform that goes beyond traditional ad mediation and provides high-quality brand demand, marking the industry's first platform to deliver this combination to publishers worldwide.
With a majority of digital marketing spend now going into video and more money flowing in, marketers need to surface new, targeted inventory while keeping their brands safe. More than a billion terabytes
Facebook plans to promote video more across its News Feed. In addition, it wants to expand original video content creation to compete more effectively with YouTube. In-Video adverts are changing. Facebook is adding
According to the research by video monetization software provider Ooyala the proportion of video played on mobile devices in the first half of 2018 will exceed 60 per cent. Content providers, operators and
According to Erricsson report, viso wioo grow to 75% of mobile traffic by 2023. Video already is the leading category of mobile data traffic, followed by social networking, audio, software downloads, web browsing