Facebook is top of the game when it comes to impressions on rewarded video according to a report by Soomla. The company analyzed over 100 million users in eight countries interacting with 2.
Brief • Facebook has decided to expand playable ads and rewarded video to developers in the Audience Network. The network tracks mobile users all over the internet and has 50% more game publishers this
In-app advertising has shown itself to be useful, but there are strategies advertisers have to follow for maximum returns. Video in-app ads are typically expensive compared to display, but they have a click-through
Brief • On average, the CTR for video on mobile apps is more than display ads by 7.5 times going by a study released by Smaato and Liftoff. The two companies found that
A lot is happening in the gaming sector. Mobile-first companies are coming in to create newer opportunities for marketers. Mobile gaming as a market is about to see more players eyeing the market
Brief The paper products brand, Dixie, was able to increase awareness for Ultra Deep Dish Plates using a campaign on Shopkick that offered shopping rewards. The campaign was able to generate over 16
Initially rolled out in 2013, Bunz, the app, is meant to help friends to trade items. The app has now introduced a new model for revenue that will allow businesses to pay the
Brief Burger King has begun to offer its mobile app users in Brazil a Whopper for free for setting fire to ads from their rivals. According to a report by The Drum, the
A report produced by Smaato detailing the global trends in 2018 for mobile advertising revealed that eCPMs and ad request volumes increased in the last six months of the year on the platform.
A new report by Tapjoy found that retention rates, spend and the number of sessions increases steadily as consumers participate in more rewarded ads. The maximum impact report showed that as users spend
Tapjoy reports that mobile users who take part in rewarded ad challenges are more engaged than those who do not. Additionally, they also stay longer on the apps and tend to spend more.
No one can honestly succeed in digital media without understanding macro trends. There seem to be massive shifts every two or fewer years and companies that are most successful owe their success to
In 2017, mobile ads spend increased by a whopping 44.5% to get to $112 billion. It came second to the TV as the most prominent ad channel. The mobile games market grew
Tapjoy just announced Interplay Studio, their creative team that is made to help app ad creatives to create and optimize their apps’ mobile ads. The studio will rely on Tapjoy’s mobile gaming
Google announced plans to invest dynamically into in-app advertising. They have launched strategies to make money from mobile gaming apps by introducing rewarded video ads and a new bidding strategy for their ad
Google is introducing games in AdMob. The idea behind it is that users playing the inbuilt games will be able to unlock special rewards inside the games that they are already playing. One
On Thursday last week, Google announced that they are rolling off monetization and app promotion initiatives targeting developers of game apps. The announcement was in preparation for this week’s Game Developer Conference
Research by YouAppi reveals that 85% of app ad marketers plan to increase their investments in video ads in 2018. The CMO guide for mobile marketing reported 10% increase in 2017 for video