Kargo just announced the launch of a Programmatic Guaranteed platform that will let advertisers buy and reserve media programmatically, that has guaranteed impressions before it runs the campaigns. Admittedly, advertisers have been looking
Brief • Three-quarters of agencies have started to combine their direct media buying efforts with programmatic. Only 17% have managed to merge the operations completely so far, as per a study commissioned by Centro
Verve has been a leading mobile marketer specifically known for location-powered techniques. The platform connects consumers with advertisers to help advertisers make more sales. They boast of premium inventory, patented technology, proprietary location
OpenX just launched an opt-in video ad exchange. The advertising tech provider is capitalizing on the consumer’s choice for what they will watch if they consume content. The product has been in
Interactive Advertising Bureau released a study a few days ago that has an interesting sidebar. One would expect that they would talk about the demand from agencies and advertisers for digital video, more
The mobile ads firm Kargo has let go, 40 staff. The company has been looking to change their original model for advertising and is planning to transfer most of its UK staff members
Google has now made it that advertisers using DoubleClick Bid Manager can self-serve audio ads. Announced a fortnight ago, the news allows marketers to have global access to ads inventory from Spotify, Google
Thanks to the decision by ironSource to expand their marketplace, buyers are now able to leverage interactive ads in-app in addition to accessing premium video inventory. IronSource’s inventory is now 96% viewable.
The former co-founder and CEO of the Twitter-owned mobile app monetization site MoPub, is launching MAX, a start-up dedicated to allowing publishers sell inventory programmatically. Short for Mobile Ad eXchange, the platform’s
Brief • T-Mobile, Verizon, AT&T, and Sprint, the four largest U.S mobile carriers, are planning to stop selling user location data to brokers. According to reports, the move is following the
Facebook is expected to bring bidding to in-app ads. Following the announcement, Audience Network members will be able to participate in bidding auctions and publishers will manage the monetization of their apps in-house.
No one can honestly succeed in digital media without understanding macro trends. There seem to be massive shifts every two or fewer years and companies that are most successful owe their success to
IAS just rolled off an in-app solution for mobile programmatic advertisers. The feature will help brands such as MediaMath, DoubleClick Bid Manager, Adelphic, and Trade Desk. The solution works by boosting integration, and
Integral Ad Science has rolled out their technology solution to help advertisers to target mobile ads within apps. The company says that the technology is the first of its kind in the market.
Google announced plans to invest dynamically into in-app advertising. They have launched strategies to make money from mobile gaming apps by introducing rewarded video ads and a new bidding strategy for their ad
On Thursday last week, Google announced that they are rolling off monetization and app promotion initiatives targeting developers of game apps. The announcement was in preparation for this week’s Game Developer Conference
‘Programmatic advertising is about driving efficiency in resources and spend. It is about connecting publishers and advertisers in the easiest possible way. You rely on software to automate processes such as buying, data
Brief • Twitter (accessed also via MoPub ad network) plans to open their ad inventory to automated ad buying and selling from agency trading desks and outside platforms. If this plan goes forth, Twitter