Game App Tops China Games Chart in a Week
In July, the casual game Weeder Match became number one on the casual-game download chart and iOS game download chart in China. To get those results, the app and its publisher took seven
New Mobile Ad Tech Company WeQ Launches
WeQ, the mobile ads technology firm officially debuted in April. The start-up company, based in San Francisco and Berlin focuses on user acquisition and engagement. It provides a platform that has an extensive
IAB Releases a Measurement Platform for In-App Ads
Brief • IAB Tech lab just launched an OM SDK (Open Measurement Software Development Kit) that will allow third parties to track and verify their viewability data for their in-app ads without having to
In-app advertising is the first in the list of Top 15 mobile monetization strategies from MobAir
Every gaming and non-gaming app is unique and solves specific problems. Choosing a right monetization strategy is important for every app developer. There is still no answer which one is the best. MobAir
New Google premium partner for mobile advertising
Bidalgo the app marketing solution provider, received the title of the Google’s Premium Partner for Mobile Advertising. It combines its AI-based automated ad platforms with Google’s UACs to optimize ad creatives
Marketing and user acquisition fund for game industry is launched
To "fix the games industry" PlayStack, game publisher and investor, has launched a marketing fund. It will loan game developers money to spend on user acquisition and marketing. If there is
User acquisition trends, fraud & other challenges
Half of app marketers are spending less than $50,000 per month on user acquisition. 47% of marketers prefer North America to run UA campaigns. APAC is the second most common target for