Advertising fraud is still a challenge for marketers in APAC with install fraud, causing the most problems. AppsFlyer’s data shows that app install fraud is 60% more in APAC than the global
It appears that ad spend on social is slowing down globally after reaching $17.9 billion during the first quarter of 2019. Going by WARC reports which looked at Twitter, Pinterest, Facebook, Snap
Drive-to-store represents €55 billion this year for retailers, which is 58% of the total ad expenditure from the industry going by a forecast by S4M. The company surveyed 400 advertisers in the sector.
By the end of this year, mobile gaming is expected to reach a 60% market share driven by factors like a broader audience, cross-platform gaming, and higher spending, going by research from App
70% of brands utilize personalized video ad strategies according to research by SundaySky. The video marketing and personalization company question consumers on satisfaction within healthcare, retail, telecommunication, financial, and travel services. In general,
Social media plays a significant role in marketing. Marketers can reach and engage their audiences directly. A survey by G2 found Facebook to be the most popular for marketers on social media, with
In 2019, UK advertising is projected to reach £21.8 billion, an increase of £1.3 billion. The latest forecast by GroupM on UK media shows growth to have slowed down to 6.
Latest reports published by PwC on global entertainment and media indicate that Internet advertising will make 75% of all media and entertainment revenue in the next four years. Internet ads are projected to
In 2018, digital advertising in Europe went up 13.9% driven by social, video, and mobile ad expenditure, going by IAB figures. This is the fastest growth registered since 2011. In-stream video grew
SoundCloud, the streaming platform, has expanded its ad features to Switzerland, Italy, Belgium, Portugal, and Spain after its collaboration with Targetspot. The company introduced the ad options alongside a GO+ platform offering premium
Many people use different social media platforms to discover products. However, only one out of every six customers in the UK has bought anything using Facebook. A survey by OnBuy.com looked at
Retailers are continually adopting Instagram Shopping to feature products in their posts on the platform. Research by GlobalData found that close to 39% of shoppers online, between 16 and 24 years use Instagram
Research shows that the human brain needs 400 milliseconds to interact with an ad and respond either positively or negatively. The cognition research by MMA, set out to find the duration it takes
According to a report by WARC, internet advertising formats are expected to contribute more than 50% of media expenditure all over the world. All over China, Australia, Germany, India, Canada, Russia, the U.
Brief • Facebook confirmed suspicions that they would start selling ad placements on WhatsApp. The messaging app had before resisted ad sales. Facebook announced this during the Marketing Summit in the Netherlands. • Starting next
In-app advertising has shown itself to be useful, but there are strategies advertisers have to follow for maximum returns. Video in-app ads are typically expensive compared to display, but they have a click-through
Brief • On average, the CTR for video on mobile apps is more than display ads by 7.5 times going by a study released by Smaato and Liftoff. The two companies found that
Brief • YouTube is trying out a new software they are calling Bumper Machine, which looks to optimize mobile video ads. According to a report by TechCrunch, the editing tool relies on machine learning