Brief Apple recently rolled out new services for video games, entertainment, and news. The new services mean that marketers can only participate in the platforms through magazine ads. iPhone maker also rolled out
Both Google and Bing removed massive amounts of search ads, a thing that points to the need to clean the web up to offer accurate information – even if the information is an ad.
Snap, Snapchat’s parent company, saw a sharp increase in the price of their stock from expected high ad revenues. ‘We are growing more confident that advertisers overseas are taking advantage of relatively
Research shows that many ad buyers believe in-app ads to be more susceptible to fraud compared to other mobile marketing forms. However, according to Protected Media, in-app ads are prone to fewer fraudulent
Apple is working to improve its ad business by introducing changes to its Search Ads. The Ads help developers to push their apps to places where the user can see them. Now, the
Westwood One surveyed podcast advertisements and issued a report stating that they may be as effective as TV commercials when it comes to triggering consumer responses and in brand awareness. The radio giant’
Brands have more options for supporting their marketing and advertising technologies with 5G connectivity. According to Thomas Barnett, 5G also helps brands to be able to get more data. Barnett is the marketing
The Verizon Company, Oath recently announced that it will now be possible for brands to buy and to manage ad inventory for digital audio. The new capabilities result from the company’s integration
Snapchat is looking to expand its solutions for ad measurement by including Integral Ad Science. Due to the analytics and measurements company, advertisers will be able to measure fraud more effectively and access
Brian Lesser, the former Group M executive is one year into leading AT&T and under his guidance, the company has just launched an analytics and advertising company: Xandr. The business unit
2016 saw Apple introduce Search Ads, a new program that would significantly change how users found apps. 65% of apps found on the store now rely on the program which means that the
The e-commerce retail giant, Amazon is now ready to start testing video ad placements for mobile in products’ search pages. The bold step will take the company’s advertising to new heights and
Mobile now makes 86% of all the digital ad spend in the US as of 2017 and will continue to do so until 2022, according to Forrester’s report. The rise in dollar
Brief • Snapchat now has the lowest ad placement prices of all social media platforms according to a report by AdAge. Their ads go for $2.95 per 1000 impressions. Instagram’s go for
Roku desires to grow their targeted ad business on their platform significantly. The company is launching what they call Audience Marketplace. This new feature will bring together the company’s audience data and
Snapchat is upping its game. Part of their strategy to get cozy with creators is to share ad revenue with them. The experimentation program was announced in June, forming part of its keynote.
The advertising industry is changing and ad tech players are compelled to change their strategies too or to become obsolete. After 18 years of bringing together the best advertising brands, Google has finally
Mobile ads are small in size but when they are done right, they can have outstanding impacts on the bottom line. For marketers, the key is to make their ads unobtrusive and inoffensive.