Snapchat is looking to expand its solutions for ad measurement by including Integral Ad Science. Due to the analytics and measurements company, advertisers will be able to measure fraud more effectively and access
Brian Lesser, the former Group M executive is one year into leading AT&T and under his guidance, the company has just launched an analytics and advertising company: Xandr. The business unit
2016 saw Apple introduce Search Ads, a new program that would significantly change how users found apps. 65% of apps found on the store now rely on the program which means that the
The e-commerce retail giant, Amazon is now ready to start testing video ad placements for mobile in products’ search pages. The bold step will take the company’s advertising to new heights and
Mobile now makes 86% of all the digital ad spend in the US as of 2017 and will continue to do so until 2022, according to Forrester’s report. The rise in dollar
Brief • Snapchat now has the lowest ad placement prices of all social media platforms according to a report by AdAge. Their ads go for $2.95 per 1000 impressions. Instagram’s go for
Roku desires to grow their targeted ad business on their platform significantly. The company is launching what they call Audience Marketplace. This new feature will bring together the company’s audience data and
Snapchat is upping its game. Part of their strategy to get cozy with creators is to share ad revenue with them. The experimentation program was announced in June, forming part of its keynote.
The advertising industry is changing and ad tech players are compelled to change their strategies too or to become obsolete. After 18 years of bringing together the best advertising brands, Google has finally
Mobile ads are small in size but when they are done right, they can have outstanding impacts on the bottom line. For marketers, the key is to make their ads unobtrusive and inoffensive.
Bidalgo launched some new products recently aimed at supporting playable ads on platforms such as Facebook. With playables, users run game trials before they have to download or buy it. The format has
One cannot afford to miss Snapchat’s new ads and it is not because they can; the ads are simply unskippable. Recent reports of the ads on Snapchat have had users on a
Brief • In 2017, in-app ads were better able to drive an increase in store visits than web ads according to Cuebiq’s study. The location intelligence firm conducted an analysis that revealed 19-49%
CrossInstall has launched CaaS (Creatives as a Service) to produce playables for significant networks like Snap, Facebook and Google UAC. With the unit, advertisers will be able to launch custom-designed playable ads so
Thanks to the decision by ironSource to expand their marketplace, buyers are now able to leverage interactive ads in-app in addition to accessing premium video inventory. IronSource’s inventory is now 96% viewable.
The advertising company Bidalgo launched automation software that will help app marketers to improve the Google Universal App Campaigns. The solution marries with the company’s user acquisition software. App marketers will have
Sources familiar with the issue reveal that Apple is preparing to get back into the digital ads business. The iPad and iPhone maker is reportedly meeting with companies like Snap and Pinterest to
No other region has seen more mobile consumption, growth and user quantity than in APAC. Consequently, the area has presented numerous mobile app advertising opportunities. APAC constitutes more than 50% of the digital