Estimates by Facebook put the number of fake accounts that are active per month at 5%. In March, the company reported having over 2.3 billion active users per month. 5% of this
Advertising fraud is still one of the issues mobile marketers battle with. A new report by Adjust revealed banking, dating, and e-commerce apps to be the most affected. Last year, the mobile measurement
Compared to 2017, fraudulent apps increased by 159% in 2018, according to reports by DoubleVerify. Latest reports show that the more the demand for mobile app ads grows, the more fraudsters take advantage.
Both Google and Bing removed massive amounts of search ads, a thing that points to the need to clean the web up to offer accurate information – even if the information is an ad.
In the advertising space, brand safety has become so important that it is on the verge of becoming a buzzword. As things tend to go, industry experts like Scott Silverman, the general manager
A report by the fraud lab owned by DoubleVerify reported a video ad fraud scheme whose target victims were mobile app users. The scheme ran video ads behind banners and generated more than
Brief Facebook Ads are still the most preferred for mobile apps according to find outs by AppsFlyer for a study conducted in the second half of last year. The ads are loved for
A popular question in the advertising space has been whether in-app advertising is more likely to deal with fraud than other forms of marketing on mobile. Many ad buyers think it to be
Research shows that many ad buyers believe in-app ads to be more susceptible to fraud compared to other mobile marketing forms. However, according to Protected Media, in-app ads are prone to fewer fraudulent
A report produced by Smaato detailing the global trends in 2018 for mobile advertising revealed that eCPMs and ad request volumes increased in the last six months of the year on the platform.
Oracle just uncovered a host of ad fraud operations involving hundreds of Android apps infected with malware. ‘DrainerBot’ as the scheme has been dubbed, served ads to ghost users, most of whom burned
Ads.txt, the anti-fraud measure has been adopted all over, partly due to the help it got from Google. The irony of the matter is that the measure is yet to be adopted
Close your eyes and count to sixty. There are more than one million online crimes committed within that period. Every time this happens, a legitimate business somewhere in the world loses revenue. Unfortunately,
A resident of Minneapolis accused Facebook of pre-fetching their mobile content results and charging for content that users did not click. The advertiser posts ads on his hoverboard business on the platform. ‘The
Brief • Compared to last year, mobile fraud rates have increased by close to 50%. E-commerce was the category hit the hardest according to data from Adjust. In the press released, Adjust revealed the
Cheetah Mobile just recently announced their decision to implement anti-fraud solutions from Protected Media to manage fraud in apps. The company cited the move as proof of their commitment to quality traffic, transparency
The ad fraud solutions company Fraudlogix and PubNative, the platform for mobile monetization have partnered to contribute to the fight against mobile ads fraud. Mobile advertising has continued to grow, and alongside it,
Research suggests that mobile ad fraud is worse than ever before. In fact, pitted against last year’s numbers, mobile ad fraud rates are nearly 200% more, according to Adjust, a mobile attribution