In the first quarter of this year, malicious ads went down 0.39% and 0.25% in the second quarter, making them rate the lowest they have since 2018.Research by Confiant says
Google just introduced app-ads.txt standard support.App fraud is still on the rise, but ads.txt and app-ads.txt standards are working to address the issue. They store codes and names for
Many users claim to leave specific apps because of their ads that they consider disruptive. This reflects poorly on both the app and the app store. Recently, Google banned CooTek, an app developer
Advertising fraud is still a challenge for marketers in APAC with install fraud, causing the most problems. AppsFlyer’s data shows that app install fraud is 60% more in APAC than the global
Incidents of brand safety on mobile devices have gone up 194% over the last year going by reports by DoubleVerify. In their Global Insights report, 2019, the company reports that fraudulent CTV and
The German start-up, Adjust, just raised $227 in a funding round to place the monies the company has raided for fighting fraud at $250 million. The funding round was led by Highland Europe
Estimates by Facebook put the number of fake accounts that are active per month at 5%. In March, the company reported having over 2.3 billion active users per month. 5% of this
Advertising fraud is still one of the issues mobile marketers battle with. A new report by Adjust revealed banking, dating, and e-commerce apps to be the most affected. Last year, the mobile measurement
Compared to 2017, fraudulent apps increased by 159% in 2018, according to reports by DoubleVerify. Latest reports show that the more the demand for mobile app ads grows, the more fraudsters take advantage.
Both Google and Bing removed massive amounts of search ads, a thing that points to the need to clean the web up to offer accurate information – even if the information is an ad.
In the advertising space, brand safety has become so important that it is on the verge of becoming a buzzword. As things tend to go, industry experts like Scott Silverman, the general manager
A report by the fraud lab owned by DoubleVerify reported a video ad fraud scheme whose target victims were mobile app users. The scheme ran video ads behind banners and generated more than
Brief Facebook Ads are still the most preferred for mobile apps according to find outs by AppsFlyer for a study conducted in the second half of last year. The ads are loved for
A popular question in the advertising space has been whether in-app advertising is more likely to deal with fraud than other forms of marketing on mobile. Many ad buyers think it to be
Research shows that many ad buyers believe in-app ads to be more susceptible to fraud compared to other mobile marketing forms. However, according to Protected Media, in-app ads are prone to fewer fraudulent
A report produced by Smaato detailing the global trends in 2018 for mobile advertising revealed that eCPMs and ad request volumes increased in the last six months of the year on the platform.
Oracle just uncovered a host of ad fraud operations involving hundreds of Android apps infected with malware. ‘DrainerBot’ as the scheme has been dubbed, served ads to ghost users, most of whom burned
Ads.txt, the anti-fraud measure has been adopted all over, partly due to the help it got from Google. The irony of the matter is that the measure is yet to be adopted