The mobile monetization company, ironSource, recently launched a solution that will make it easy for developers to launch cross promotion campaigns. Developers who already use the platform will be able to tap into
The video app TikTok reached $9 million in earnings from in-app purchases going by figures published by Sensor Tower. The rise made a 500% growth from 2018 when the ad spend was $1.
By the end of this year, mobile gaming is expected to reach a 60% market share driven by factors like a broader audience, cross-platform gaming, and higher spending, going by research from App
In-app advertising has shown itself to be useful, but there are strategies advertisers have to follow for maximum returns. Video in-app ads are typically expensive compared to display, but they have a click-through
A lot is happening in the gaming sector. Mobile-first companies are coming in to create newer opportunities for marketers. Mobile gaming as a market is about to see more players eyeing the market
Last month, Facebook announced changes it is making to its interface in business and ads manager. The changes will form part of the automation process for some parts of the system. To start
74% of retailers in the UK do not assess their digital marketing efforts accurately, a factor which affects the sales they make in their physical locations. Marketing Signals conducted a survey that included
Billboard reported Amazon to be setting up a music service that supports ads, but Amazon declined to respond. If the company proceeds as suspected, the new service could be released in a few
The adtech solutions company, Tappx has recently announced a free tool for hosting that will allow clients to integrate apps-ads.txt. App-ads-txt.com is looking to make it easy for mobile app developers
49% of app developers say that they prefer in-app ads for monetization, with the number using this as the only method. 20% combined the technique with IAP, and 16% used IAP alone. 15%
Initially rolled out in 2013, Bunz, the app, is meant to help friends to trade items. The app has now introduced a new model for revenue that will allow businesses to pay the
Adobe reports that smartphones contributed most significantly to digital shopping traffic during the holiday seasons in 2018. 51% of mobile commerce visits came from mobile while the rest came from tablets and desktops.
There was a time Snapchat AR ads went for at least $500 000. Then, the company had just participated in pioneering the ad format, and so the high prices were expected. Last year,
The mobile advertising tech company Applift just announced a decision to refocus its brand on outcomes for mobile ads based on performance. It just happened that during the rebrand, the company is also
Vungle announced that they partnered with Samsung Electronics. Following the decision, Samsung will incorporate the performance marketing company’s platform in its Galaxy Apps ad in-app videos. What this means is that, app
Brief • IAB Tech lab just launched an OM SDK (Open Measurement Software Development Kit) that will allow third parties to track and verify their viewability data for their in-app ads without having to
Brief • A recent Snapchat blog post revealed that the company had introduced two additional ways for marketers to be able to target audiences based on their location. That is, the distance around a
Google announced plans to invest dynamically into in-app advertising. They have launched strategies to make money from mobile gaming apps by introducing rewarded video ads and a new bidding strategy for their ad