Facebook Automates Core Advertising Tools
Last month, Facebook announced changes it is making to its interface in business and ads manager. The changes will form part of the automation process for some parts of the system. To start
Poor Linking Between In-store Visits and Ads by Retailers
74% of retailers in the UK do not assess their digital marketing efforts accurately, a factor which affects the sales they make in their physical locations. Marketing Signals conducted a survey that included
Music Service for Alexa that Supports Ads
Billboard reported Amazon to be setting up a music service that supports ads, but Amazon declined to respond. If the company proceeds as suspected, the new service could be released in a few
Tappx Makes App-ads.txt Integration Easy
The adtech solutions company, Tappx has recently announced a free tool for hosting that will allow clients to integrate apps-ads.txt. App-ads-txt.com is looking to make it easy for mobile app developers
App Developers Prefer Running Ads In-App to Make Money
49% of app developers say that they prefer in-app ads for monetization, with the number using this as the only method. 20% combined the technique with IAP, and 16% used IAP alone. 15%
Users on Bunz Earn for Watching Ads
Initially rolled out in 2013, Bunz, the app, is meant to help friends to trade items. The app has now introduced a new model for revenue that will allow businesses to pay the
In-app Ads In Different Apps Increase Conversions
Adobe reports that smartphones contributed most significantly to digital shopping traffic during the holiday seasons in 2018. 51% of mobile commerce visits came from mobile while the rest came from tablets and desktops.
Snapchat Lowers AR Ad Prices to Attract Small Advertisers
There was a time Snapchat AR ads went for at least $500 000. Then, the company had just participated in pioneering the ad format, and so the high prices were expected. Last year,
Applift Rebrands to Focus on Mobile Ad Outcomes Based on Performance
The mobile advertising tech company Applift just announced a decision to refocus its brand on outcomes for mobile ads based on performance. It just happened that during the rebrand, the company is also
Vungle Partnership Allows App Developers to Access Samsung Galaxy Apps
Vungle announced that they partnered with Samsung Electronics. Following the decision, Samsung will incorporate the performance marketing company’s platform in its Galaxy Apps ad in-app videos. What this means is that, app
IAB Releases a Measurement Platform for In-App Ads
Brief • IAB Tech lab just launched an OM SDK (Open Measurement Software Development Kit) that will allow third parties to track and verify their viewability data for their in-app ads without having to
Snapchat Rolls out Two More Ways for Location Targeting Ads
Brief • A recent Snapchat blog post revealed that the company had introduced two additional ways for marketers to be able to target audiences based on their location. That is, the distance around a
Google Launches Open Bidding
Google announced plans to invest dynamically into in-app advertising. They have launched strategies to make money from mobile gaming apps by introducing rewarded video ads and a new bidding strategy for their ad
Understanding Programmatic: Three Major Advantages
‘Programmatic advertising is about driving efficiency in resources and spend. It is about connecting publishers and advertisers in the easiest possible way. You rely on software to automate processes such as buying, data
Netflix Announces Plan to Add Vertical Video Previews to Their App
Brief • Variety reports that Netflix will roll out a 30-second video preview for their movies and shows on their mobile app next month. The vertical previews will be on the home screen insider
AppNexus’ prebid video’s client success
AppNexus recently announced Prebid Video’s client success. The tech is built on Prebid.js, the most famous header bidding open source technology in the industry. Their clients, such as Diply, Ranker and
Adjust’s CAAF recognizes and welcomes Headway
Just this week, Headway announced that they had been accepted into the Adjust CAAF (Coalition Against Ad Fraud). The media marketing company have been dedicated to fighting mobile ad fraud, a quest that
Adjust responds to new SDK spoofing with a signature solution
Mobile ad publishers are generally confronted by reports of fraud app installs. For example, when running an ad campaign for a new game app, the marketers are paid on a performance basis. The