The mobile advertising tech company Applift just announced a decision to refocus its brand on outcomes for mobile ads based on performance. It just happened that during the rebrand, the company is also
Vungle announced that they partnered with Samsung Electronics. Following the decision, Samsung will incorporate the performance marketing company’s platform in its Galaxy Apps ad in-app videos. What this means is that, app
Brief • IAB Tech lab just launched an OM SDK (Open Measurement Software Development Kit) that will allow third parties to track and verify their viewability data for their in-app ads without having to
Brief • A recent Snapchat blog post revealed that the company had introduced two additional ways for marketers to be able to target audiences based on their location. That is, the distance around a
Google announced plans to invest dynamically into in-app advertising. They have launched strategies to make money from mobile gaming apps by introducing rewarded video ads and a new bidding strategy for their ad
‘Programmatic advertising is about driving efficiency in resources and spend. It is about connecting publishers and advertisers in the easiest possible way. You rely on software to automate processes such as buying, data
Brief • Variety reports that Netflix will roll out a 30-second video preview for their movies and shows on their mobile app next month. The vertical previews will be on the home screen insider
AppNexus recently announced Prebid Video’s client success. The tech is built on Prebid.js, the most famous header bidding open source technology in the industry. Their clients, such as Diply, Ranker and
Just this week, Headway announced that they had been accepted into the Adjust CAAF (Coalition Against Ad Fraud). The media marketing company have been dedicated to fighting mobile ad fraud, a quest that
Mobile ad publishers are generally confronted by reports of fraud app installs. For example, when running an ad campaign for a new game app, the marketers are paid on a performance basis. The
Fyber partners with two leading mobile advertising platforms AdColony and Tapjoy to Launch its new in-app header bidding technology, called FairBid, to achieve a true state of header bidding for the in-app environment,
For the latest quarter, Google posted double-digit sales increases on its ad network. Now an annual revenue is approaching $20 billion. Google’s AdMob and DoubleClick become more attractive for app developers by
Charboost announced the launch of in-house Creative Studio to “gamify” mobile ads. The team will collaborate directly with clients to create mobile branded video and interactive content. Interactivity in ads is especially important
Mobile advertising platform Adcolony closed operations in Latin America last December, to focus on the US, Europe, and Asia markets. Adsmovil became Adcolony’s only ally in Latin America and the US Hispanic
Ad quality video marketplace AdColony announced that the company is fully compatible with all major viewability measurement partners for both programmatic and managed service campaigns. In order to give AdColony customers the flexibility
ironSource – mobile monetization and marketing company has launched the world’s first AR ads for games. Augment reality is a new mainstream, making the birth of a new marketing channel in in-app advertising
Tactile Entertainment – the Danish game developer studio launched their new game Cookie Cats Pop. They relied a lot on Facebook and Google traffic, but unfortunately these channels couldn’t deliver the needed traffic
To boost transparency and performance, Innovid video marketing platform, have launched new solutions for advertisers to measure the scale in-app video viewability. Michael Tuminello, VP of Solutions and Partnership, Innovid explained that advertisers