In-game Banner Ads See High Viewability
BriefMobile viewers interact with many in-game banner ads, but few remember them. Banner ads that display on the bottom of the phone screen can be seen 90% of the time by gamers, but
2019 Q3 Sees Mobile Users Spend 23% more on Apps and In-app Purchases
Mobile user expenditure on Google Play and App Store was at $21.9 billion during the third quarter of 2019, a 22.9% increase according to Sensor Tower data.App Store user spending
90% of Android Gamer Ads on Social Media are ‘Dark’
90% of ads displayed to Android gamers on social media are dark, and so their targeting is not accessible to the public.According to BrandTotal, dark marketing makes 88% of social media ad
Google Gets Rid of 85 Apps after Fraudulent Scheme
Google pulled down 85 gaming and photography apps from its app store after news broke that they had been involved in a fraudulent ad scheme.Trend Micro reported that over eight million mobile
Google Introduces App-ads.txt Support
Google just introduced app-ads.txt standard support.App fraud is still on the rise, but ads.txt and app-ads.txt standards are working to address the issue. They store codes and names for
Mobile Boosts Revenue and User Growth for Facebook
Facebook has faced several legal battles in the US and endured investigations by the FTC, and yet the platform emerges unshaken. The company reported a gain of 28% in revenues during 2019 Q2.
ironSource Eases Cross Promotion Campaign Launch
The mobile monetization company, ironSource, recently launched a solution that will make it easy for developers to launch cross promotion campaigns. Developers who already use the platform will be able to tap into
User Spend on TikTok App Grows 500%
The video app TikTok reached $9 million in earnings from in-app purchases going by figures published by Sensor Tower. The rise made a 500% growth from 2018 when the ad spend was $1.
15% of US Mobile Game Downloads Stem from Paid Ads
By the end of this year, mobile gaming is expected to reach a 60% market share driven by factors like a broader audience, cross-platform gaming, and higher spending, going by research from App
In-app Mobile Video Receives Higher CTR than Display
In-app advertising has shown itself to be useful, but there are strategies advertisers have to follow for maximum returns. Video in-app ads are typically expensive compared to display, but they have a click-through
Trends in In-Game Advertising with Big Players Leveling Up
A lot is happening in the gaming sector. Mobile-first companies are coming in to create newer opportunities for marketers. Mobile gaming as a market is about to see more players eyeing the market
Facebook Automates Core Advertising Tools
Last month, Facebook announced changes it is making to its interface in business and ads manager. The changes will form part of the automation process for some parts of the system. To start
Poor Linking Between In-store Visits and Ads by Retailers
74% of retailers in the UK do not assess their digital marketing efforts accurately, a factor which affects the sales they make in their physical locations. Marketing Signals conducted a survey that included
Music Service for Alexa that Supports Ads
Billboard reported Amazon to be setting up a music service that supports ads, but Amazon declined to respond. If the company proceeds as suspected, the new service could be released in a few
Tappx Makes App-ads.txt Integration Easy
The adtech solutions company, Tappx has recently announced a free tool for hosting that will allow clients to integrate apps-ads.txt. App-ads-txt.com is looking to make it easy for mobile app developers
App Developers Prefer Running Ads In-App to Make Money
49% of app developers say that they prefer in-app ads for monetization, with the number using this as the only method. 20% combined the technique with IAP, and 16% used IAP alone. 15%
Users on Bunz Earn for Watching Ads
Initially rolled out in 2013, Bunz, the app, is meant to help friends to trade items. The app has now introduced a new model for revenue that will allow businesses to pay the
In-app Ads In Different Apps Increase Conversions
Adobe reports that smartphones contributed most significantly to digital shopping traffic during the holiday seasons in 2018. 51% of mobile commerce visits came from mobile while the rest came from tablets and desktops.