The State of Digital Ad Targeting Post-GDPR
For the advertising industry, May 25 is an important date, since it marks the advent of GDPR. However, more than four month later, there are still publishers and advertisers who cannot target users
AppLovin & General Data Protection: Frequently Asked Questions
Q: Will AppLovin comply with GDPR? The company claims to have procedures put up that will ensure GDPR compliance. The processes will go into effect on May 25th, this year. Q: What data
Main ad tech technology changes in 2018
Koray Fuat, Associate Director for Customer Success, PubMatic; Ignasi Prat, Chief Marketing Officer, Tappx; and Michael Nevins, Chief Marketing Officer, Smart share their view and opinion of the ad tech industry in 2018,
Does your app GDPR and Google policy ready?
Google’s new Play developer Policy will come into force at the end of February 2018 and the EU’s General Data Protection Regulation (GDPR) will be active in May 2018. Under the
GDPR: 10 action steps to ensure your organization is in compliance
Data privacy and how brands are protecting consumer data is now in the spotlight, and amid the many buzzwords of 2017. Here are 10 things to do and consider as a framework for