Zenith Programmatic Marketing foresees that this year, 65% of the total ad spend on digital media will be exchanged programmatically. Advertisers are expected to spend $84 billion on programmatic buying, an amount expected
For the advertising industry, May 25 is an important date, since it marks the advent of GDPR. However, more than four month later, there are still publishers and advertisers who cannot target users
Q: Will AppLovin comply with GDPR? The company claims to have procedures put up that will ensure GDPR compliance. The processes will go into effect on May 25th, this year. Q: What data
Koray Fuat, Associate Director for Customer Success, PubMatic; Ignasi Prat, Chief Marketing Officer, Tappx; and Michael Nevins, Chief Marketing Officer, Smart share their view and opinion of the ad tech industry in 2018,
Google’s new Play developer Policy will come into force at the end of February 2018 and the EU’s General Data Protection Regulation (GDPR) will be active in May 2018. Under the
Data privacy and how brands are protecting consumer data is now in the spotlight, and amid the many buzzwords of 2017. Here are 10 things to do and consider as a framework for