App marketers who wish to grow their user base have to master user engagement to retain them.Adjust debuted a growth map to offer insights on app behavior by growth, retention, organic, and
AdColony performed research and found Vietnamese consumers who were mobile gamers to use more than non-gamers in their TET shopping.71% of players plan to spend more than 5 million VND (nearly $216)
Mobile game revenue is predicted to grow to $68.5 billion by the end of this year, a global increase of 26.7%. In three years, it is expected to hit $95 billion.
App developers have to deal with the problem of getting past Day 1 retention with the average rate being 25%.Game Analytics research shows that only the top games get a retention rate
Summertime is excellent for advertisers to target app users. The second highest conversion rates from install to in-app purchases happen between July and September (16%).The cost of getting users at the time
Game developers looking to be ranked top on US Apple App Store charts have to work harder than before.Data from Sensor Tower shows that mobile games need 47% more downloads to be
Apple recently confirmed that apps with intense or frequent simulated gambling would be rated 17+ all over the world, and developers got email alerts concerning the change.The company also announced that gambling
Google has made improvements to its Play Store to allow users to find games and apps easily to improve their experience in the store.The company just recently announced the full visual redesign.
The Modern Mobile Gamer Persona’s report for 2019, published by Tapjoy, reveals that most mobile game players prefer to give up TV and social networking than mobile gaming. Thanks to mobile games,
Advertisers have had concerns about how safe their brands are on Facebook and YouTube and so they have started moving to game apps. According to an anonymous source, their company reduced its YouTube
In 2017, mobile ads spend increased by a whopping 44.5% to get to $112 billion. It came second to the TV as the most prominent ad channel. The mobile games market grew
UPLTV released their data report on global mobile games, monetization and advertising in 2018. They based the report on data that they collected from more than 30 million Android and iOS ad impressions.
Facebook and Google have been pushed into the in-app game ads space by the increased number of important brands investing in the sector. To some extent, the move stems from app ad creatives
The latest report on AppsFlyer show that Twitter gives the best record of retention in comparison to all mobile app ad platforms. However, the leading platform for mobile ads creatives is Facebook. AppsFlyer
Charboost announced the launch of in-house Creative Studio to “gamify” mobile ads. The team will collaborate directly with clients to create mobile branded video and interactive content. Interactivity in ads is especially important
French publisher Gameloft has reportedly closed its New Orleans office, laying off 40 staff and lets go of 50 staff at Madrid studio. This is not the first Gameloft studio to have been
According to the company’s latest financials , Zynga has delivered a long-awaited profitable year for the first time since 2010. The successful expansion of existing franchises was critical to that growth, and the
The 2017 SuperData Year In Review indicates that in total, the game industry saw revenues of $108.4bn in 2017. Mobile games remain the biggest sector, generating $59.2b, followed by PC at