During the third quarter of the year, Facebook advertisers upped their video ad budgets by 24% according to data by Nanigans.The rise marks the third time in a row where video ad
Facebook released search ads to display next to commercial search terms like services and products.The placements were tested for a year and will roll out in all the social network’s News
Facebook recently confirmed that there was an outage in its pixel code that resulted in advertisers noticing odd conversion reports with strange results and missing data.Pixel is a code used by users
A new report by Socialbakers reveals that more than 60% of Facebook's ad spend goes to the News Feed despite the diversification across Instagram Feed, Suggested Video, Instream Video, and Stories.Mobile is
Facebook started to review its marketing partners as part of efforts to find those who abuse data. According to the network, the move will affect Instagram.Recently, the company released emails sharing details
Facebook has introduced a solution that users can take advantage of to control what they share with websites and apps.Off-Facebook Activity lets users see a summary of the websites and apps which
EMarketer estimates show that Facebook is losing its young French and German users.In Germany, it is expected that the total number of users will increase by 0.1% (20 000 users) to
Facebook is introducing the Special Ad Category to its Ads Manager to allow marketers to categorize easily for credit, employment or housing.Advertisers will select a category that gives them a limited number
BriefFor the second year straight, Pinterest saw the highest ranking for customer satisfaction compared to other social media channels. Facebook had the least score. Pinterest scored 80% on University of Michigan’s ACSI.
Facebook has faced several legal battles in the US and endured investigations by the FTC, and yet the platform emerges unshaken. The company reported a gain of 28% in revenues during 2019 Q2.
Advertisers report that demand has led Instagram to run more News Feed ads for the users who previously engaged with the ads. According to one Instagram user, her feed had 22% ads out
BriefFacebook recently announced the move to alter ad formats as they appear on the News Feed to match them with the feel and look of the app after redesigning. The social network will
Just recently, Facebook announced the decision to revamp its News Feed ads. Through the blog post, the company revealed that the ads need to match the new Facebook design in its look and
Facebook is top of the game when it comes to impressions on rewarded video according to a report by Soomla. The company analyzed over 100 million users in eight countries interacting with 2.
Facebook has moved into gaming and recently rolled out playable ads with an interactive feature across Audience Network. The ads were initially rolled out last year, August. The format allows the gamer to
Many people use different social media platforms to discover products. However, only one out of every six customers in the UK has bought anything using Facebook. A survey by OnBuy.com looked at
Facebook is planning to make it possible for game developers and publishers to make money off different ad options for their games. Developers will be able to use rewarded vide ads, served on
Brief • Facebook has decided to expand playable ads and rewarded video to developers in the Audience Network. The network tracks mobile users all over the internet and has 50% more game publishers this