When it comes to app marketing performance, Facebook continues to lead, undisputed. To produce the latest performance index, AppsFlyer looked at 8200 apps from 295 media sources and in 14.5 billion installs.
There are close to 127 million people using Facebook Messenger this year. EMarketer expects the figure to reach 138 million by 2022. Yet the question is whether ads on the platform are worth
Brief • There are dozens of brands that are testing WhatsApp’s business messaging platform including Uber and Netflix, according to a report by TechCrunch. Other early testers include Singapore Airlines, KLM, Melia Hotels
After a controversial year, new research shows that younger users in the U.S have started fleeing Facebook. Over the past 12 months alone, a staggering 44% of them have deleted the app
Brief • In a blog post, Facebook announced that it would be removing 5000 options for ad targeting as part of its efforts to prevent the misuse of those ads. The move forms part
Brief • Facebook announced that advertisers will have to let users know if they would be providing their data to brokers that might make the user begin to see targeted ads. In this case,
Brief • A statement released by Mobile marketer revealed Michael Kors, the fashion brand to be the first advertiser ever to try out Facebook’s AR ads in the news feed. Announcing the news
Brief • Recode announces that Facebook just added auto-play ads to their messaging platform. The videos are made such that they automatically start as the user scrolls down their inbox messages. This new development
Brief • Businesses can now advertise on Facebook beyond Instagram, Messenger, the News Feed, and Audience Network to the Marketplace. Announcing online, the company revealed that they are also testing a service for people
Close to ten percent of Facebook’s earnings come from China. This amounts to about $5 billion which is surprising given that the social media platform is banned in the country. Brian Wieser’
Brief • Facebook’s version of Snapchat’s stories has reached past 150 million users in the last year. The social network is now planning to monetize their new audience by selling ads. Just
Over the last few months, Facebook has faced wave after wave of criticism, but that has hardly shaken the company’s earnings. Their latest release for their profits in the first quarter of
Facebook is expected to bring bidding to in-app ads. Following the announcement, Audience Network members will be able to participate in bidding auctions and publishers will manage the monetization of their apps in-house.
Facebook says that they are preparing to expand their video ads beyond the Watch platform. Facebook started testing those ads in Watch, their platform for premium content, at the beginning of the year.
Facebook just began testing a new format for playable ads with some game developers. With the ad, users can try out a game to see whether they want to install it. The move
One wonders whether Facebook is in any real risk of advertisers departing from the platform after the Cambridge Analytica scandal. Expectedly, the controversy will blow over. However, as it is, advertisers are threatening
Brief • 46% of all created video ads online are run on Facebook. That number almost doubles (74%) when you include Facebook’s Instagram into the calculation. Clinch, in their research, found that those
Brief • Facebook is giving marketers a chance to buy ad space on videos that it deems to be brand safe. Sited on the Digiday report, the trial program allows advertisers to participate at