Close to 50% of German and US users have started shying from ads that track their online activity. 38% of French respondents had an issue with ad targeting, and only 40% believed the
Brief Gaming apps are more likely than social media to be safe for brands and advertisers according to a global survey by AdColony. 60% of respondents admitted to having seen offensive content on
Both Google and Bing removed massive amounts of search ads, a thing that points to the need to clean the web up to offer accurate information – even if the information is an ad.
In the advertising space, brand safety has become so important that it is on the verge of becoming a buzzword. As things tend to go, industry experts like Scott Silverman, the general manager
Advertisers have had concerns about how safe their brands are on Facebook and YouTube and so they have started moving to game apps. According to an anonymous source, their company reduced its YouTube
IAS just rolled off an in-app solution for mobile programmatic advertisers. The feature will help brands such as MediaMath, DoubleClick Bid Manager, Adelphic, and Trade Desk. The solution works by boosting integration, and
Integral Ad Science has rolled out their technology solution to help advertisers to target mobile ads within apps. The company says that the technology is the first of its kind in the market.
Facebook and Google have been pushed into the in-app game ads space by the increased number of important brands investing in the sector. To some extent, the move stems from app ad creatives
Data privacy and how brands are protecting consumer data is now in the spotlight, and amid the many buzzwords of 2017. Here are 10 things to do and consider as a framework for
The world's biggest advertisers fully grasped just how little control they have over their brands. Concern over the lack of transparency in digital media is closely related to brand safety. It's going to