Brief In the last six months of 2018, the biggest mobile ads buyers were retailers who were looking to reach holiday shoppers. They contributed 49% of the market share. Media followed retail at
Snapchat is about to get to 200 million active users per day but that is not enough for the company to impress the stock market. The company fell short of realizing their revenue
Tune says that reinstallations are the most overlooked factor in the user acquisition ecosystem. Presenting the data, the company stated that 98% of smartphone users have reinstalled an app. In some categories, the
It is the first time that apps on the Apple platform reduced. Appfigures reports that developers are now shipping fewer iOS games making for a new low on the platform since 2008. Appfigures
Ad quality video marketplace AdColony announced that the company is fully compatible with all major viewability measurement partners for both programmatic and managed service campaigns. In order to give AdColony customers the flexibility
Every gaming and non-gaming app is unique and solves specific problems. Choosing a right monetization strategy is important for every app developer. There is still no answer which one is the best. MobAir
Together, InMobi and AerServ's technology will deliver a next-generation platform that goes beyond traditional ad mediation and provides high-quality brand demand, marking the industry's first platform to deliver this combination to publishers worldwide.
Google AMP – Accelerate Mobile Pages Voice Search – Increase the Number of Voice Searches Location-based Marketing – So Accurate that You will be Thrilled Live-Streaming is a Huge Mobile Opportunity – Next Big Opportunity for Brands