Snapchat Makes Partnership to Boost Viewability Measurements

Snapchat recently partnered with the digital ad measurement company DoubleVerify to offer brands a chance to measure their viewability and prevent fraud.

‘DV has a mission to give advertisers confidence and clarity in their investments across media formats, channels and buying platforms,’ said the CEO, Wayne Gattinella. ‘Partnering with Snapchat helps deepen our quality coverage across the ecosystem.’

Now brands can authenticate the quality of their ads using the company’s fraud verification and viewability technology.

Adding DoubleVerify covers all ad types that the platform offers, including lenses, filters, Snap ads, and Story formats.

‘Measurements in platforms can be different,’ added Gattinella. ‘DV consistently evaluates standards in different environments, including mobile app, social and web, making it easy for advertisers to benchmark performance across their media plan.’

Some of Double Verify’s partners include Twitter, Instagram, Facebook, and YouTube.

Credit: Business of Apps

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