Global Trends in Mobile Advertising reprt analyzed over 1.5 trillion ad impressions from Smaato platform in Q3 2017. Data showcases the increasing dominance of in-app advertising over mobile web in overall worldwide mobile ad spending and delves into the explosive growth of mobile video.
Download free copy of the report and discover more insights in the current mobile programmatic landscape, including:
- Where did ad request volume grow most globally?
- Which age groups were most attractive to advertisers?
- What is the surprisingly unique gender and age distribution of mobile users in China?
- Which mobile OS claimed the majority of mobile ad spending?