TikTok Opens to Marketers by Introducing Biddable Ads
TikTok told agencies in the U.S that it is working to introduce an advertising option with biddable ads on the platform. This move signals that the company is looking to attract more
Wall Street Report: Facebook Obtains Sensitive Data from Apps
Brief A report by the Wall Street Journal reveals that Facebook is collecting personal data from smartphone apps, even from mobile users who are not signed up on the platform. The journal ran
2018 Sees Rewarded Video Increase 139%
A report produced by Smaato detailing the global trends in 2018 for mobile advertising revealed that eCPMs and ad request volumes increased in the last six months of the year on the platform.
TikTok App Becomes Popular with Over a Billion Downloads
TikTok is celebrating a milestone having exceeded a billion downloads. The app allows users to record themselves as they lip-synch to popular music. According to Sensor Tower show, the app is getting closer
Facebook Launches Showcase
Facebook has rolled off a premium video ads program dubbed Showcase that is meant to offer access to video inventory online for users of Watch, the platform’s video-on-demand service. Some formats that
Study Suggests Podcast Ads to Be As Effective as TV Commercials
Westwood One surveyed podcast advertisements and issued a report stating that they may be as effective as TV commercials when it comes to triggering consumer responses and in brand awareness. The radio giant’
5G Helps Improve Verizon and AT&T Advertising
Brands have more options for supporting their marketing and advertising technologies with 5G connectivity. According to Thomas Barnett, 5G also helps brands to be able to get more data. Barnett is the marketing
TikTok Tests Sponsored Ads Pointing to Websites
Brief • TikTok is running tests for native video ads that will direct the user to the advertiser’s website from the app. A Twitter user, for example, can watch the native ad from
Amazon’s Ad Business to Double
Brief • EMarketer forecasts expect that Amazon’s ad business in the U.S will increase by twice its amount. Consequently, the company’s share of the ad market will get to 8.8%
Android Apps Serve Ghost Ads
Oracle just uncovered a host of ad fraud operations involving hundreds of Android apps infected with malware. ‘DrainerBot’ as the scheme has been dubbed, served ads to ghost users, most of whom burned
Google Avails Video Ad Sequencing Tool
Brief • Google made it possible for marketers to use its Video Ad Sequencing tool. In the beta tests, marketers were able to create the same ad differently to run campaigns on different screens
Marketers Reject Facebook Report
Brief • The New York Times recently published a report detailing the failures at Facebook and advertisers seem to be rejecting this report. The Times stated that leading executives including the COO Sheryl Sandberg
Mobile Websites Can Now Use Google AMP Story Ads
Brief • A recent blog post on Google’s blog announced that as long as a website uses Google Ad Manager, it can access the ‘stories’ format that is meant for AMP (accelerated mobile
Programmatic Nears 65% of Digital
Zenith Programmatic Marketing foresees that this year, 65% of the total ad spend on digital media will be exchanged programmatically. Advertisers are expected to spend $84 billion on programmatic buying, an amount expected
Oath Premieres Metric for Automated Audio Ads
The Verizon Company, Oath recently announced that it will now be possible for brands to buy and to manage ad inventory for digital audio. The new capabilities result from the company’s integration
Snapchat Lowers AR Ad Prices to Attract Small Advertisers
There was a time Snapchat AR ads went for at least $500 000. Then, the company had just participated in pioneering the ad format, and so the high prices were expected. Last year,
Applift Rebrands to Focus on Mobile Ad Outcomes Based on Performance
The mobile advertising tech company Applift just announced a decision to refocus its brand on outcomes for mobile ads based on performance. It just happened that during the rebrand, the company is also
Developers Can Now Measure App Ad Revenue by User
Developers still concern themselves over ad revenues, with good reason too. It does not help that the lack of dedicated tools makes it difficult to measure revenue, to link data and to optimize