BriefDuring Q2, in-app ad impressions rose 26% amid the improvements to the quality of ad inventory and transparency for mobile media buyers. Reports by PubMatic show that Apple iOS’s share of in-app
Since 2018, the use of mobile podcast apps has gone up 60%. 25% of those users are first-timers, going by research by Adobe Analytics, featuring more than 1000 US adults. Data by Comscore,
According to Whistle, in the US, Gen Z is the largest age group viewing mobile video content.The entertainment group found 81% of Gen Z to like playing videos as they do other
EMarketer estimates show that Facebook is losing its young French and German users.In Germany, it is expected that the total number of users will increase by 0.1% (20 000 users) to
Facebook is introducing the Special Ad Category to its Ads Manager to allow marketers to categorize easily for credit, employment or housing.Advertisers will select a category that gives them a limited number
Thanks to artificial reality, chatbots and artificial intelligence, a technological revolution is underway. However, most retailers are not ready to offer support for these technologies in their engagement and mobile ad strategies.A
In the first quarter of this year, malicious ads went down 0.39% and 0.25% in the second quarter, making them rate the lowest they have since 2018.Research by Confiant says
In July, the casual game Weeder Match became number one on the casual-game download chart and iOS game download chart in China. To get those results, the app and its publisher took seven
Google just introduced app-ads.txt standard support.App fraud is still on the rise, but ads.txt and app-ads.txt standards are working to address the issue. They store codes and names for
According to a survey by Aki, the mental state of the consumer is the primary determining factor for how they receive ads. The research considered 1500 adults in the US.Another report on
Fyber, the marketing tech company released FairBid, a new mediation platform.FairBid integrates a streamlined auction tech for app bidding. Game developers can use the feature to monetize and customize their experiences for
To help advertisers to connect with their audiences, Spotify launched new features based on context and interest.Real-Time Context Targeting and Called Interest Targeting, the new additions, are available on the platform’s
Marketers and advertisers have lowered the use of ad technologies by 12% as they try to improve transparency, simplify processes and address ad tech bloat.According to research by AdLedger, initial signs were
Recently, Google expanded its self-serve app ad platform by adding new targeting options and ad formats.The move put a higher emphasis on machine learning and automation to have the tools to help
The sexual wellness app, Emjoy, recently closed a €1million seed round from Nauta Capital. The app works to empower women on their way to sexual happiness through scientifically backed and research centred audio
BriefThe social network, Twitter, saw its user base grow by 14% to get to 139 million users during the second quarter of this year. It merged API solutions department and agency development in
BriefNext year, digital media buying by the travel industry is expected to overtake CPG brands. Consumer packaged goods brands are consolidating their ad budgets. Travel related businesses in the U.S will spend
BriefFor the second year straight, Pinterest saw the highest ranking for customer satisfaction compared to other social media channels. Facebook had the least score. Pinterest scored 80% on University of Michigan’s ACSI.