Snapchat recently updated its advertising features to let advertisers create longer ads and enjoy more interactive features in their six-second ads. The company also introduced goal-based bidding.Before, advertisers using the platform could
Snap updated its app to include a feature that allows users to share 3D images that they have created.3D Camera Mode adds depth to images that move as the user tilts their
Facebook recently confirmed that there was an outage in its pixel code that resulted in advertisers noticing odd conversion reports with strange results and missing data.Pixel is a code used by users
A new report by Socialbakers reveals that more than 60% of Facebook's ad spend goes to the News Feed despite the diversification across Instagram Feed, Suggested Video, Instream Video, and Stories.Mobile is
BriefClose to 60% of users on Instagram have followed a brand after seeing an ad they find appealing in Stories of the feed, going by a study by VidMob.Over 33% of the
More consumers are turning to their phones before the desktop, and AdMob is improving its features in response.Recently, the company updated AdMob SDK to offer insights into how users interact with the
Snapchat recently partnered with the digital ad measurement company DoubleVerify to offer brands a chance to measure their viewability and prevent fraud.‘DV has a mission to give advertisers confidence and clarity in
Mobile game revenue is predicted to grow to $68.5 billion by the end of this year, a global increase of 26.7%. In three years, it is expected to hit $95 billion.
Twitter is looking to make advertising easier by allowing access to communities that matter the most in their campaigns. The site identified 75 communities presenting new targeting opportunities.The company used analytics to
Research by Adobe found 52% of Gen Z to be receptive to ads compared to 30% for older age groups.20% of the respondents were happy to avoid brands that over promise and
App developers have to deal with the problem of getting past Day 1 retention with the average rate being 25%.Game Analytics research shows that only the top games get a retention rate
Summertime is excellent for advertisers to target app users. The second highest conversion rates from install to in-app purchases happen between July and September (16%).The cost of getting users at the time
Facebook is looking to create a new app that will encourage friends to share more intimately.The app, Threads, will serve Instagram users because Facebook already has Messenger.Instagrammers will be able to
Game developers looking to be ranked top on US Apple App Store charts have to work harder than before.Data from Sensor Tower shows that mobile games need 47% more downloads to be
A study published on eMarketer carried out by Bizrate Insights reveals that US internet users prefer social commerce as opposed to voice technologies and virtual reality.More than 30% of consumers claimed to
Facebook started to review its marketing partners as part of efforts to find those who abuse data. According to the network, the move will affect Instagram.Recently, the company released emails sharing details
Between 2014 and 2018, there was a steady growth in the open and click-through rates for emails meant for marketing because brands focused more on quality content to address privacy regulations and respond
Apple recently confirmed that apps with intense or frequent simulated gambling would be rated 17+ all over the world, and developers got email alerts concerning the change.The company also announced that gambling