33% of Users on Instagram Directly Buy from Ads
BriefClose to 60% of users on Instagram have followed a brand after seeing an ad they find appealing in Stories of the feed, going by a study by VidMob.Over 33% of the
AdMob Adds New Data for In-App Reporting
More consumers are turning to their phones before the desktop, and AdMob is improving its features in response.Recently, the company updated AdMob SDK to offer insights into how users interact with the
Snapchat Makes Partnership to Boost Viewability Measurements
Snapchat recently partnered with the digital ad measurement company DoubleVerify to offer brands a chance to measure their viewability and prevent fraud.‘DV has a mission to give advertisers confidence and clarity in
Revenue from Mobile Games to Grow 27% This Year
Mobile game revenue is predicted to grow to $68.5 billion by the end of this year, a global increase of 26.7%. In three years, it is expected to hit $95 billion.
Twitter Adds 75 New Communities to Expand Targeting
Twitter is looking to make advertising easier by allowing access to communities that matter the most in their campaigns. The site identified 75 communities presenting new targeting opportunities.The company used analytics to
Gen Z Highly Receptive to Ads
Research by Adobe found 52% of Gen Z to be receptive to ads compared to 30% for older age groups.20% of the respondents were happy to avoid brands that over promise and
Retention Rates Reach 35% for Top Games Alone
App developers have to deal with the problem of getting past Day 1 retention with the average rate being 25%.Game Analytics research shows that only the top games get a retention rate
UK’s Gaming App Users Who Invest In-App Are Cheapest to Acquire
Summertime is excellent for advertisers to target app users. The second highest conversion rates from install to in-app purchases happen between July and September (16%).The cost of getting users at the time
Facebook Creating Messaging App Threads for Users on Instagram
Facebook is looking to create a new app that will encourage friends to share more intimately.The app, Threads, will serve Instagram users because Facebook already has Messenger.Instagrammers will be able to
47% More Downloads Needed for Mobile Games to Top App Store Charts
Game developers looking to be ranked top on US Apple App Store charts have to work harder than before.Data from Sensor Tower shows that mobile games need 47% more downloads to be
33% of US Internet Users Make Social Media Purchases
A study published on eMarketer carried out by Bizrate Insights reveals that US internet users prefer social commerce as opposed to voice technologies and virtual reality.More than 30% of consumers claimed to
Facebook Reviews Marketers Collecting User Data on Instagram
Facebook started to review its marketing partners as part of efforts to find those who abuse data. According to the network, the move will affect Instagram.Recently, the company released emails sharing details
2018 Reported Drop in Email Opening Rates on Phone
Between 2014 and 2018, there was a steady growth in the open and click-through rates for emails meant for marketing because brands focused more on quality content to address privacy regulations and respond
Apple Updates Criteria for Age on Gambling Apps
Apple recently confirmed that apps with intense or frequent simulated gambling would be rated 17+ all over the world, and developers got email alerts concerning the change.The company also announced that gambling
Google Improves App Store to Ease Finding Games
Google has made improvements to its Play Store to allow users to find games and apps easily to improve their experience in the store.The company just recently announced the full visual redesign.
Younger Consumers More Likely to Share Ad Personalization Data
Data privacy is still a topic many consumers do not understand.Last week, Factual published research alongside the University of Southern California, which points to millennials and Gen Z having little concern for
Google Gets Rid of 85 Apps after Fraudulent Scheme
Google pulled down 85 gaming and photography apps from its app store after news broke that they had been involved in a fraudulent ad scheme.Trend Micro reported that over eight million mobile
Twitter Introduces Bidding Option to Optimize Ad Views
Twitter has added a bidding option to allow advertisers to spend their money effectively – on the right audiences, for the right views.The new bidding feature will charge advertisers for ads that have