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25 October 2019 Instagram

33% of Users on Instagram Directly Buy from Ads

BriefClose to 60% of users on Instagram have followed a brand after seeing an ad they find appealing in Stories of the feed, going by a study by VidMob.Over 33% of the

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  • #Instagram
  • #Social Media
  • #Mobile Ads
24 October 2019 Ad Networks

AdMob Adds New Data for In-App Reporting

More consumers are turning to their phones before the desktop, and AdMob is improving its features in response.Recently, the company updated AdMob SDK to offer insights into how users interact with the

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  • #Ad Networks
  • #AdMob
23 October 2019 Snapchat

Snapchat Makes Partnership to Boost Viewability Measurements

Snapchat recently partnered with the digital ad measurement company DoubleVerify to offer brands a chance to measure their viewability and prevent fraud.‘DV has a mission to give advertisers confidence and clarity in

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  • #Snapchat
  • #Social Media
22 October 2019 Game Industry

Revenue from Mobile Games to Grow 27% This Year

Mobile game revenue is predicted to grow to $68.5 billion by the end of this year, a global increase of 26.7%. In three years, it is expected to hit $95 billion.

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  • #Game Industry
  • #Mobile Market Report
21 October 2019 Twitter

Twitter Adds 75 New Communities to Expand Targeting

Twitter is looking to make advertising easier by allowing access to communities that matter the most in their campaigns. The site identified 75 communities presenting new targeting opportunities.The company used analytics to

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  • #Twitter
  • #Social Media
18 October 2019 Mobile Market Report

Gen Z Highly Receptive to Ads

Research by Adobe found 52% of Gen Z to be receptive to ads compared to 30% for older age groups.20% of the respondents were happy to avoid brands that over promise and

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  • #Mobile Market Report
  • #Gen Z
17 October 2019 Game Industry

Retention Rates Reach 35% for Top Games Alone

App developers have to deal with the problem of getting past Day 1 retention with the average rate being 25%.Game Analytics research shows that only the top games get a retention rate

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  • #Game Industry
16 October 2019 Game Industry

UK’s Gaming App Users Who Invest In-App Are Cheapest to Acquire

Summertime is excellent for advertisers to target app users. The second highest conversion rates from install to in-app purchases happen between July and September (16%).The cost of getting users at the time

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  • #Game Industry
  • #App Marketing
15 October 2019 Instagram

Facebook Creating Messaging App Threads for Users on Instagram

Facebook is looking to create a new app that will encourage friends to share more intimately.The app, Threads, will serve Instagram users because Facebook already has Messenger.Instagrammers will be able to

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  • #Instagram
14 October 2019 Game Industry

47% More Downloads Needed for Mobile Games to Top App Store Charts

Game developers looking to be ranked top on US Apple App Store charts have to work harder than before.Data from Sensor Tower shows that mobile games need 47% more downloads to be

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  • #Game Industry
  • #App Competitors Insights
11 October 2019 Social Media

33% of US Internet Users Make Social Media Purchases

A study published on eMarketer carried out by Bizrate Insights reveals that US internet users prefer social commerce as opposed to voice technologies and virtual reality.More than 30% of consumers claimed to

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  • #Social Media
  • #Mobile AR Ads
  • #Instagram
10 October 2019 Facebook

Facebook Reviews Marketers Collecting User Data on Instagram

Facebook started to review its marketing partners as part of efforts to find those who abuse data. According to the network, the move will affect Instagram.Recently, the company released emails sharing details

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  • #Facebook
  • #Instagram
9 October 2019 Mobile Market Report

2018 Reported Drop in Email Opening Rates on Phone

Between 2014 and 2018, there was a steady growth in the open and click-through rates for emails meant for marketing because brands focused more on quality content to address privacy regulations and respond

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  • #Mobile Market Report
8 October 2019 Game Industry

Apple Updates Criteria for Age on Gambling Apps

Apple recently confirmed that apps with intense or frequent simulated gambling would be rated 17+ all over the world, and developers got email alerts concerning the change.The company also announced that gambling

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  • #Game Industry
7 October 2019 Mobile Market Report

Google Improves App Store to Ease Finding Games

Google has made improvements to its Play Store to allow users to find games and apps easily to improve their experience in the store.The company just recently announced the full visual redesign.

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  • #Mobile Market Report
  • #Game Industry
4 October 2019 Mobile Market Report

Younger Consumers More Likely to Share Ad Personalization Data

Data privacy is still a topic many consumers do not understand.Last week, Factual published research alongside the University of Southern California, which points to millennials and Gen Z having little concern for

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  • #Mobile Market Report
  • #Mobile Ads
3 October 2019 Mobile Ad Fraud

Google Gets Rid of 85 Apps after Fraudulent Scheme

Google pulled down 85 gaming and photography apps from its app store after news broke that they had been involved in a fraudulent ad scheme.Trend Micro reported that over eight million mobile

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  • #Mobile Ad Fraud
  • #In-App Advertising
2 October 2019 Social Media

Twitter Introduces Bidding Option to Optimize Ad Views

Twitter has added a bidding option to allow advertisers to spend their money effectively – on the right audiences, for the right views.The new bidding feature will charge advertisers for ads that have

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  • #Social Media
  • #Ad Format
  • #Mobile Video Ads
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