In-App Drives Growth in Mobile Advertising
The latest mobile index by Pubmatic zooms in on in-app advertising. It discusses what has been happening in the space during the second 2018 quarter. Trends include apps as a major driver in
Hyundai Uses YouTube Vertical Video Ads and Grows 33%
Brief • YouTube started selling vertical video ads to brands in an effort to give users a seamless mobile experience. The Google-owned platform has also revealed plans to sell ads that can be tweaked
iOS Apps Secretly Use Location Data
A couple of free apps on the iOS App Store have been found to secretly use code from firms that monetize data to collect location data from unsuspecting users. According to a report
Pinterest Exceeds 250M MAUs
There are more than 250 million users on Pinterest per month according to an announcement by the company. ‘There are also over 175 billion pins, which is a 75% increase since last year.
Amazon Breaks New Ground with ‘Video in Search’
The e-commerce retail giant, Amazon is now ready to start testing video ad placements for mobile in products’ search pages. The bold step will take the company’s advertising to new heights and
Mobile Ad Company Guarantees Programmatic Impressions
Kargo just announced the launch of a Programmatic Guaranteed platform that will let advertisers buy and reserve media programmatically, that has guaranteed impressions before it runs the campaigns. Admittedly, advertisers have been looking
Facebook Takes Extreme Measures to Fight Discrimination
Brief • In a blog post, Facebook announced that it would be removing 5000 options for ad targeting as part of its efforts to prevent the misuse of those ads. The move forms part
New on Reddit – Native Video Ad for Desktop and Mobile
Just a few months ago, Reddit began rolling out native video ads. The unit first became available to partners before it was extended to advertisers within a period of 30 days. The company
Reddit Introduces Autoplay Natives on Mobile and Desktop
The days when Reddit took advertising casually are finally over. The rapidly growing company has begun to change how it does advertising in a bid to bring in more advertising revenues from users’
Mobile Social Revenues Will Overtake Search Ad
There is a probability that mobile screens will stay small while their ad share continues to grow. In a little less than five years, almost seven of every ten ad dollars in the
Pre-Roll is Not Dying, Outstream May Be
An article appearing a few weeks ago on Mediapost appears to be singing the burial songs for pre-roll advertising. The author is right about the need for user experience to come first but
75% of Marketing Agencies Integrate Programmatic Media Buying
Brief • Three-quarters of agencies have started to combine their direct media buying efforts with programmatic. Only 17% have managed to merge the operations completely so far, as per a study commissioned by Centro
Digital ad Rates Highest in May and June
Brief • 2018 has seen digital ad rates set unprecedented trends. Investments in digital media went up and have continued to do so as per the findings from a research by Ezoic Ad Revenue
Mobile Will Constitute 86% of US Digital Ad Spend Until 2022, Says Report
Mobile now makes 86% of all the digital ad spend in the US as of 2017 and will continue to do so until 2022, according to Forrester’s report. The rise in dollar
Will App Stores Support In-App Ads.txt? Industry Waits
Ads.txt, the anti-fraud measure has been adopted all over, partly due to the help it got from Google. The irony of the matter is that the measure is yet to be adopted
Advertisers Have to Reveal the Role of the Broker in Targeting, Says Facebook
Brief • Facebook announced that advertisers will have to let users know if they would be providing their data to brokers that might make the user begin to see targeted ads. In this case,
Snapchat Ad Prices Crash
Brief • Snapchat now has the lowest ad placement prices of all social media platforms according to a report by AdAge. Their ads go for $2.95 per 1000 impressions. Instagram’s go for
HP and Volvo Test LinkedIn’s Carousel Ads
Brief • Just last month, LinkedIn introduced the carousel ads for sponsored content. Users are able to view many visuals; all they need to do is to swipe on an ad. The expanded format