Snapchat Launches Ad-Supported Games
Snapchat recently announced a new gaming service, Snap Games that will help users to play their friends in real time. The announcement was made at the Partner Summit and revealed that there would
Gen Z Interacts More with Brands on Instagram
Brief The Piper Jaffray’s survey that takes place twice per year reports that 90% of teens use Instagram a minimum of once per month. Of all the surveyed teens, 70% preferred to
Google Updates Assistant App
Brief Google has made some changes on its Android assistant app, by including features like an ad display for search. This is the first time that the company is adding ads to the
Snapchat Flailing in the UK Following App Redesigns
For the first time this year, Snapchat could be losing users in the UK since the app was redesigned in 2017. A recent eMarketer forecast expects users for Snapchat in the UK to
People Watch Mobile Ads More When on Double Screens
Brief Mobile ads have been found to get the most interaction from viewers who are also watching TV meaning that the best time to reach smartphone watchers is then. In the U.S,
Snapchat Improves Snap Kit Features
Brief Snap recently released new features for the platform’s Kit during the first partner summit. The features include a stories capability in the app that will allow third parties to update stories
Research: Facebook’s Gender and Race-Based Ad Delivery
Just recently, the Department of Housing and Urban Development in the U.S accused Facebook of violating civil rights laws that guard against discrimination in posting housing ads. The complaint by the government
Pandora Tests Voice-Activated Ads
Brief Pandora is planning to start testing voice-powered ads to allow marketers to engage listeners conversationally and make money off it. The streaming platform has liaised with Instreamatic.ai, the ad tech firm,
Users on Bunz Earn for Watching Ads
Initially rolled out in 2013, Bunz, the app, is meant to help friends to trade items. The app has now introduced a new model for revenue that will allow businesses to pay the
Instagram Launches IGTV Ads for Agencies and Marketers
Brief Instagram has started talking with content creators – media agencies and marketers – about purchasing IGTV ads. The ads were introduced by the platform last year to allow the app to compete with players
Facebook Explains Content Ranking Algorithm
Appearing in memes, status updates, and blog posts the same, people have wondered why they see some ads and not others. The question has been a common one even for other platforms (with
24% Growth in Snapchat Ad Revenue, Could Stall
EMarketer expects that Snapchat’s advertising revenue will increase by 24% to reach $832.1 million this year. The rise will be driven by the investment in the expanding and improvement of ad
Moolah Mobile Partners with SurgePhone
Brief The ad network Moolah Mobile recently partnered with SurgePhone wireless to provide a free service for consumers who watch ads on their phones. The service is expected to serve over one million
Viewers Watching TV Give Mobile Ads the Most Attention
Brief A survey by Aki technologies, the mobile ad platform, revealed that viewers watching TV give the most attention to mobile ads. This means that those periods are ideal for reaching phone users.
Twitter and Google Ad Platforms under HUD Investigation
Facebook is not the only tech giant that is head to head with governmental scrutiny over alleged illegal ad activity. Twitter and Google joined the party over their ad platforms. HUD is yet
Advertisers File Class Action Complaint against Facebook
Advertisers File Class Action Complaint against Facebook Some advertisers have moved to press a class action complaint accusing Facebook of lying to them by inflating the possible reach of their ads. ‘Advertisers come
Facebook Supports Ad Library
Facebook has been concentrating on transparency and to this end; the company has now started accommodating ‘Ad Library.’ The service was initially named Ad Archive and is a database that covers even political
In-app Ads In Different Apps Increase Conversions
Adobe reports that smartphones contributed most significantly to digital shopping traffic during the holiday seasons in 2018. 51% of mobile commerce visits came from mobile while the rest came from tablets and desktops.