Food deliveries that rely on their apps to distribute increased in number by 130% from 2016 according to App Annie.
At the same time, downloads for the top five apps increased by 115% between the same periods of 2016 to 2018.
Globally, Zomato, GrubHub, Uber Eats, DoorDash, and Postmates are at the top of the list. They grew more popular in India, jumping a whole 900%. A considerable percentage of these downloads can be explained by users experimenting to make the best choice for themselves.
Meanwhile, the markets that are more established are looking at how users are engaging closely.
However, app downloads still went up 255% in Canada and in the US, 175% over the period the data was measured.
Traditional cafes and restaurants like Starbucks and McDonalds are getting more creative in their efforts to market to mobile users. For instance, Starbucks rolled off a unique loyalty programme, measured against efforts by other chains that include messengers, push promotions and text messages.
Burger King, on the other hand, has had Whopper burgers on offer for users within 600 feet of a physical McDonald’s who download the app at only one cent. This strategy has sent the app to the top spot for daily downloads on the iPhone for the drink and food category. The chain is also working with DoorDash to push a promotion themed after the Super Bowl.