Facebook Makes Ads Manager Simple

Facebook is making its Business and Ads managers simple to make it easy for businesses and marketers to create, manage and run campaigns.
The new interface for the ads manager will have improved navigation and a clean design that offers more insights.

The social media platform recently added a copy and paste function to the interface and an auto-naming feature to make it easy for businesses to personalize campaigns.

The company is preparing to launch better placement editing tools, but such changes will be complete by 2020.

Meanwhile, Facebook is planning to speed up its client activation in the Business Manages by the end of 2019 including managing historical records and onboarding new clients.

The company also announced a new bidding strategy to work alongside bid cap to maximize results and cost-efficiency.

Advertisers who use cost cap will be able to set maximum CPI/CPA to make sure they control their costs better.


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