Adjust, the fraud prevention solutions provider has recently acquired F.O.X (Force Operation X), which offers tools for measuring app ad effectiveness.
Cyber Z created F.O.X, a Japanese marketing agency that tracks and measures in-app ads.
The acquisition allows Adjust to invest in Japan’s mobile economy and to grow its expansion in the world. The company established operations in Japan in 2014 and has clients like DeNa Co, LINE, and Rakuten.
‘There are many synergies between CyberZ and Adjust, and the company’s commitment to innovation and international outlook fit Adjust well,’ commented the country manager, Japan, at adjust, Naoki Sassa. ‘As a leading agency in Japan, we are honored to partner with CyberAgent Group to cement our place in the market.’
In December 2018, Adjust acquired Acquired.io and Unbotify.
Since 2009 when CyberZ was founded, we have helped clients in Japan and outside to meet their mobile marketing goals,’ commented the director at CyberZ, Akira Ichikawa. ‘We are happy to work with Adjust to meet our goals of unifying marketer’s activities and helping them build quality apps in the world.’
Earlier in the year, Adjust raised $230 million for investing in products and new talent.