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3 September 2020

How to design a growth-focused app

When designing a growth-focused mobile app, there are a lot of things to bear in mind. Of course, building an app takes a considerable amount of time and money, therefore building it to

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20 August 2020 ASO

Easy Tricks For Making The Best Use Of Apple’s App Store Optimization Algorithms

Just like your business website requires optimization to get in front of organic search traffic, your app on Apple's App Store requires the same level of attention. Sure, the App Store algorithm might

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  • #ASO
  • #Mobile App Growth
6 August 2020 Ad Monetization

5 Tips for Improving Interstitial Ad Monetization

We’ve all seen those ads that pop up on mobile and take up the entire screen. There’s often a hidden X to close the ads that you just can’t see,

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  • #Ad Monetization
  • #Mobile Advertising
24 July 2020 Ad Targeting

5 Ways to Refine Your Mobile Ad Targeting

Whether you’re selling a product, app or service, your mobile ad target audience will change from time to time. For the most part, they won’t completely change flat out from one

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  • #Ad Targeting
  • #Mobile Advertising
16 July 2020 Ad Creatives

4 Lessons for Making Better Ad Creatives

People make ad creatives to be seen so it’s understandable why you’d want to make sure that the ones you use are successful. You only need to go so far to

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  • #Ad Creatives
  • #Mobile Advertising
9 July 2020 Ad Networks

How to Target Your Mobile Ad Network to Reach the Best Customers

Google will go so far as to tell you that in order to make a success of things, you should reach the right audience at the right moment. This isn’t exactly breaking

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  • #Ad Networks
  • #Mobile Advertising
3 July 2020 User acquisition & app promotion

An Ultimate User Acquisition To-Do List Before Launching

It’s all well and good having the world’s greatest app that you’re ready to launch, an app that you think will change the world, or the way the world works

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  • #User acquisition & app promotion
  • #Mobile App Growth
21 May 2020 Mobile Games

Why Gamified Apps Consistently Outplay The Competition

Gamified apps take full advantage of the most unique elements of mobile app design to grow mobile app downloads, engagement, & retention. Wondering How To Improve App Downloads, Engagement, & Retention? Gamified Apps

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  • #Mobile Games
  • #App Growth
15 May 2020 ASO

How Does App Store Optimization Work In Successful Mobile App Marketing Campaigns?

What Is ASO Strategy & How Does App Store Optimization Work?ASO strategy (short for app store optimization strategy) is the combination of user-targeting decisions made and techniques used in creating an app

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  • #ASO
  • #Mobile App Growth
7 May 2020 Ad Monetization

2020’s New Rules For Small Business Mobile Ad Monetization

The Unspoken Rules Of Effective Mobile Ad Monetization Respond To Consumer Attitudes About & Reactions To Mobile Advertising Trends The Golden Rules Of Mobile Ad Monetization Are ChangingIn the past, conversations about the

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  • #Ad Monetization
  • #Mobile Advertising
30 April 2020 Ad Targeting

The 5 Best Mobile Ad Targeting Tips For Your Business

Understand Your Mobile Audience, Create A Target Audience Description, & Select The Mobile Ad Types Most Likely To Make Your Mobile Ad Campaign A Success Between two-thirds and nearly-90% of businesses believe that

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  • #Ad Targeting
  • #Mobile Advertising
24 April 2020 Ad Creatives

The 4 Types Of Mobile Ad Creative Every Digital Marketer Should Master

There are a few facts about social media ad creatives — and especially Facebook ad creatives — that it’s important to understand before beginning the ad creative design process. Specifically, mobile-first social media ad

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  • #Ad Creatives
  • #Mobile Advertising
16 April 2020 Ad Networks

4 Ways The Right Mobile Ad Network Increases Revenue

What Is The “Right” Mobile Ad Network?The most concerning aspect of how mobile ad networks work is that — when the wrong mobile ad network is paired with an app or mobile site

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  • #Ad Networks
  • #Mobile Advertising
1 April 2020 User acquisition & app promotion

How To Growth-Hack The Mobile App User Acquisition Funnel

What Is The Mobile App User Acquisition Funnel?The mobile app user acquisition funnel is how industry professionals visualize the stages of a customer’s relationship with the app. It has five stages:

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  • #User acquisition & app promotion
  • #Mobile App Growth
12 March 2020 App Growth

The Best Strategies For Getting (& Using) User Generated Content To Drive Organic App Growth

There’s So Much More To Eliciting, Soliciting, & Using It Than Just Hoping For Good Mobile App Reviews What Is User Generated Content & Why Does It Boost App Downloads?User generated

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  • #App Growth
  • #Mobile App Growth
4 March 2020 Mobile Games

Analytics For The Best Mobile Games: Taking Advantage Of Mobile Game Data

How To Use Mobile Game Data To Understand App Usage & Get Ahead Of Mobile Game Market Trends What Is Mobile Game Data & Why Is It Essential To Staying On Top Of

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  • #Mobile Games
  • #Mobile App Growth
26 February 2020 ASO

A Pocket Guide To App Store Optimization

Understanding ASO App Marketing As A Unique (& Essential) Mobile App Advertising Strategy What Is App Store Optimization?App store optimization (or ASO app marketing) refers to the practice of intentionally designing app

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  • #ASO
  • #Mobile App Growth
21 February 2020 Ad Monetization

3 Best-Kept Secrets For Building An Effective Mobile Ad Monetization Model

Get Ahead Of The Biggest Monetized Mobile Advertising Trends So You Can (Actually) Make Money From Ads How Can The Best Ad Monetization Practices Help You Make Money From Ads?The idea behind

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  • #Ad Monetization
  • #Mobile Advertising
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